Continuous Diary Measurement Launches In 46 Nielsen Audio Markets

Continuous Diary Measurement Launches In 46 Nielsen Audio Markets

Nielsen today launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly reports effectively with the July 2019survey.

Continuous Diary Measurement positions radio on a level playing field with other media such as digital and TV and it will allow clients to maintain a competitive edge with the ability to react more quickly to marketplace changes. CDM will also help reduce ‘bounce’ in the ratings with rolling samples designed to provide a more consistent and stable view of the market.

In June of this year, Nielsen announced that iHeartMedia, Inc., the number one audio company in the U.S., agreed to support Continuous Diary Measurement (CDM) in Nielsen Audio’s four-book markets. Additional broadcasters have signed for CDM including Univision, Midwest Communications, Tyler Media, QueenB Radio, Southern Stone Communications, and Bahakel Communications.

“With monthly Nielsen ratings in these diary markets, radio is giving its advertisers the most timely and relevant information possible and will have more stable and actionable insights for how audiences are engaging with our content,” said Brian Kaminsky, President of Revenue and Data Operations at iHeartMedia.

“This is a transformative day for the Audio advertising industry when, for the first time, clients in these 46 markets will be able to transact on data monthly,” said Brad Kelly, Managing Director, Nielsen Audio. “There is no doubt that Continuous Diary Measurement is a big step forward for the audio industry. With CDM, very large advertisers that rely on Marketing Mix models will be able to use the most current data available to get a better read on how radio drives sales results — the ultimate measure of ‘attribution’.”

“Advertisers demand current data and Continuous Diary Measurement finally puts Radio on a level playing field with Digital and TV,” said Jeffery Warshaw, Chair of the Nielsen Audio Advisory Council and Founder/CEO of Connoisseur Media. “This upgrade in measurement is a terrific demonstration of the progress we can make when the industry comes together and works with Nielsen to improve the service for our clients.”

The July data for the balance of the 46 markets will deliver between August 14 and August 23. Effective with the launch of CDM, 94 Nielsen Audio metros will have monthly reporting (48 PPM markets and 46 CDM markets) representing ~80% of radio’s ad spend and population in Nielsen Audio markets.

Following are the markets that will have CDM. (The markets with data released today are bolded and italicized):

AkronAlbanySchenectadyTroy, Albuquerque, AllentownBethlehem, Bakersfield, Baton Rouge, BirminghamBuffaloNiagara FallsCharleston, SCChattanooga, Colorado Springs, Columbia, SCDaytonDes MoinesEl Paso, Fresno, Ft. Myers-Naples, Grand RapidsGreenville-New Bern-JacksonvilleGreenvilleSpartanburgHarrisburgLebanon– CarlisleHonoluluHuntsvilleJackson, MSKnoxvilleLittle RockLouisville, Madison, Mobile, Monterey-Salinas- Santa Cruz, New OrleansOklahoma City, OmahaCouncil BluffsPuerto Rico, RichmondRochester, NYShreveport, Spokane, Springfield, MASyracuseToledo, Tucson, Tulsa, Wichita, Wilkes BarreScranton, and York.

The survey period for the first monthly release of data covers April 25, 2019, to July 17, 2019, and the reports will be delivered between August 13th and August 23rd.

SOURCE Nielsen

http://www.nielsen.com

NextRadio® App Now Available on Samsung Galaxy Note9

NextRadio® App Now Available on Samsung Galaxy Note9

NextRadio® App Now Available on Samsung Galaxy Note9

Consumers can now download the NextRadio® app from Google Play to enjoy free FM radio on the new Samsung Galaxy Note9 that just hit the market. Samsung’s Galaxy Note9 is the latest device to support NextRadio by integrating the FM Chip in their new smartphone model in North America.

“We are thrilled to see the number of Android phones with FM radio continue to grow. The launch of the Samsung Galaxy Note9 is especially exciting, as this model is a showcase for premium technology and industry-defining innovation. We look forward to the Galaxy Note9 being available to millions of users who will be able to listen to the free radio on their phone in North America,” said Paul Brenner, president of NextRadio.

This new smartphone release will allow more users the option to download the NextRadio app this year. The nextradioapp.com supported device page has been updated to reflect the new phone and carrier information.

“Market leaders like Samsung continue to provide users an immersive radio experience,” said Brenner. “Through the free NextRadio app, Galaxy Note9 consumers can listen to live, local radio stations. Also, when cellular coverage is congested or unavailable, the FM chip will provide life-saving information from local radio stations.”

With the NextRadio app, consumers have the ability to listen to the best live music, sports and talk experience via local over-the-air FM radio, while experiencing interactive music content, promotions and ads synced to the on-air broadcast. The direct connection to the phone’s FM chip allows users to take the radio with them on the go. Users can also easily view what’s playing on the app’s Live Guide and choose from their favorite stations.

SOURCE NextRadio

NextRadio — Live and Local FM Radio Wherever You Go!